Our Story
Born from a love of British heritage and a passion for quality fashion, we create clothing that celebrates what it means to be proudly British.
Founded on British Values
Our journey began in 2018 when our founder, James Wellington, noticed a gap in the market for high-quality British-themed clothing that wasn't just tourist merchandise. He envisioned a brand that would celebrate British heritage with sophistication and style.
Starting from a small studio in Manchester, we've grown into a beloved brand that serves customers across the UK and beyond. Our designs draw inspiration from Britain's rich history, iconic landmarks, and cultural symbols, transforming them into contemporary fashion pieces that people are proud to wear.
Today, we continue to honor our founding principles: celebrating British heritage, maintaining exceptional quality, and building a community of customers who share our passion for all things British.
Our Values
The principles that guide everything we do
British Heritage
We celebrate the rich history and culture of Britain through every design, honoring traditions while embracing modernity.
Sustainability
Our commitment to the environment drives us to use eco-friendly materials and ethical production methods.
Quality Craftsmanship
Every piece is carefully crafted with attention to detail, ensuring durability and comfort for our customers.
Community
We believe in building a community of proud Britons who share our passion for heritage and quality fashion.
Meet Our Team
The passionate people behind our brand
James Wellington
Founder & Creative Director
With over 15 years in fashion design, James founded our brand to celebrate British heritage through contemporary clothing.
Emma Thompson
Head of Design
Emma brings her passion for British culture and modern aesthetics to every design, ensuring each piece tells a story.
Oliver Davies
Production Manager
Oliver oversees our ethical production processes, ensuring every garment meets our high standards of quality and sustainability.
Join Our British Community
Become part of our growing community of proud Britons who celebrate heritage through fashion. Follow our journey and be the first to discover new collections.